To of the European Cleaning Journal (ECJ).

To provide valuable informationto companies in the professional cleaning sector, SCA and its global hygienebrand Tork organized a roundtable within the framework of the ISSA / Inter cleanfair in Amsterdam to identify the challenges and opportunities that aredetected in the industry.Leading representatives of thesector participated: Doro thee Stein, Head of Facilities of the Dubai AirportCompany; Andreas Lill, director of the European Federation of CleaningIndustries (EFCI); and Michelle Marshall, founder, and director of the EuropeanCleaning Journal (ECJ). These are the three key trends identified by thespeakers:1.    The technological direction is here to stayThe sector is at a crossroads:technology, which is already the primary driver of the development of thecleaning industry, will have completely transformed the industry within tenyears.

Companies that do not adapt will be left behind. However, stayingcompetitive does not require reinventing the wheel: there are a lot of righttechnological solutions already available.Tork Easy Cube, a digital servicethat provides information in real time on the needs of cleaning and replacementof the spare parts in the toilets, is a good example. It was in the beta modewhen it was introduced in 2014, and today it is a complete service that hasalready allowed numerous clients to adopt new and more efficient workingmethods, supported by studies that demonstrate its transforming effect oncleaning efficiency and motivation. Employees.2.

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    Social sustainability: the most importantthing is peopleWhile continuing to talk aboutsustainability, participants in the roundtable insisted that the focus isshifting from an environmental perspective to a social one. People constitutethe core of professional cleaning and represent 80% of the costs of theindustry. In a sector that has traditionally had problems attracting andretaining talent, those who take better care of their employees will be thosewho achieve long-term success. Fortunately, new innovative products like Tork EasyCube make it easier to obtain, by increasing productivity and staffsatisfaction.3.

    From cost savings to added valueFinally, the experts agreed thata repositioning of companies is necessary to take full advantage oftechnological developments and sustainability efforts. Service providers needto convince their customers of the value they create, rather than merelyoffering low prices. This will make the customers more demanding, but they willalso be willing to pay more. Cleaning companies need to become partners withtheir customers and help them develop and raise the profile and image of theirbusinesses.In Hondouville They ConvertMilk Bricks Into Toilet PaperA factory of by-productsEssary has expanded its activityto other areas that add value to its consumers, who are increasingly demandingwith the purchase of products that respect the environment.

It not onlymanufactures paper intended for hygiene, but it also recycles it as a previousstep. The factory integrates the manufacturing process of the paper pulp untilits transformation through the creation of the mother coils. Waste materialsare not thrown away: in the bricks, the cellulose sticks between twopolyethylene and aluminum films. They become Poly-Al, a substance that plasticsmanufacturers can use to produce urban furniture or pellets. On the other hand,in Hondouville another byproduct of recycled paper is obtained, which containscalcium and talcum – Calcitonin is called -.In Hondouville, Essity does notintend to stop its environmental policy, on the contrary.

This year, newextractor hoods have been installed to recover more heat. Electricitygeneration is 100% exported, and steam production is used internally at 100%while 25% has reduced water consumption in ten years. All an example ofsustainable resource management. 

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