Technologies Company Unit 5 DB Essay

What resources does an International Internet retailer need other than merely a storefront on the Internet?The resources required by an international internet retailer are primarily innovation of its ideas which is governed by customer demands and requirements.

An innovative idea to shape its products and services in appropriateness to the present demands and future forecasts enables the internet business to gain greater market strength. Other resources namely usability of the website plays a significant role in customer retention and enhance ability (Nielsen, 2002). Another factor of large importance is the customization of products. The customization would enhance the product design in accordance to ones needs and would generate repeat business.

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The online advertising and marketing strategy would enhance the international internet business for its products and services.Does it require fewer physical, financial, and human resources than a traditional retailer, or just as many? Explain.It requires fewer physical, financial and human resources than a traditional retailer in internet business. The internet business is composed of a website with an internet server and a handful of design elements to put up an online storefront. The physical resources are less with regard to the online store front as one is able to access the online business at their internet browser.

The financial resources are comparatively less in connection to traditional intermediaries. The human resources are quite less as not many people are required to be present for an internet is an online retailer which has revolutionized the web presence for its goods and services. The success of the internet business is varied, but some factors genuinely contribute to their continued business and marketplace. Variety of products, product comparison of products, regular updates, great customer support and enhanced customer knowledge enhances better fetching of the customers and their retention. The primary factor is innovation of its products and services which focuses on present customer demands to sell the products well (Armstrong, 2002).

References/BibliographyArmstrong, A. & Hagel, J (2002). The Real Value of On-lineCommunities, Harvard Business Review, pp.134-141.Nielsen, J. (2002).

Top Ten Guidelines for Homepage Usability. Retrieved 3, January 2009 from


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