Technological Environment Area in Calgary Market Essay
Technological Environment Area in Calgary MarketCalgary information and data technology is integrated into the fabric of community life, business and public service in Calgary, Alberta. The research done by the city shows that Calgarians are among the most Web-connected in the region of North America. The information technology in Calgary emphasizes on offering innovative business systems solutions, robust modern technology, reliable telephones and telecommunication infrastructure, strong data management, efficient reprographics and distribution services. The city has professionals whose main aim is to help civic business needs with timely, cost effective, reliable and responsive technology solutions. Calgary city also has TTY service which is reserved for hard-of-hearing, deaf, speech-impaired people who use TTY device (personal computer with a modem to communicate) (The City of Calgary 2009)Axe is an organization which fosters celebration of Brazilian culture in Calgary by practicing Capoeira and Brazilian dance. There intention is to develop self-expression and personal identity. It also emphasizes offering classes all around Calgary, organizing educational workshops at community and schools.
To ensure its success the group must resolve a number of technological challenges. The group has to compete with other artists offering such services using high technology available at Calgary. Since its services are based on life performance, it has to employ technology so as digitize some of its performance and provide this in the market which is a strategy being employed by many artists. It also needs to develop new products which will be appealing to Calgarians through technological innovations. E.g. how it can reach out to the disabled people through the technology. (Grupo Axe Capoeira Calgary 2010: Mercer1998).
ReferenceGrupo Axe Capoeira Calgary (2010). Retrieved 28 May 2010, from<http://www.axecalgary.com/>Mercer, D (1998). Marketing Strategy: The Challenge of the External Environment.
SAGEPublication.The City of Calgary (2009). Information Technology. Retrieved 28 May 2010,From<http://content.calgary.ca/CCA/City+Hall/Business+Units/Information+Technology/index.htm>