Rugby England in 1871 by the clubs.

Rugby union is a contact team sport which originated inEngland in the first half of the 19th century and commonly referred to as  rugby, It incorporates twenty-one English clubs.In 1871 these twenty-one clubs of rugby decided that their sport needed anadministrative body. So, the Rugby Football Union (RFU) was founded in London,England in 1871 by the clubs.

Rugbyfootball union (RFU) is the governing body of twenty-one English clubs, whichorganizes the Six Nations Championship featuring teams from England, Scotland,Wales, Italy, Ireland and France. RFU not only manages the England Rugby butalso promotes rugby at all levels. It has to administer every aspect of thegame very efficiently to drive fan engagement. RFU wanted to increase interestin rugby by increasing understanding of the game and improving fan experiencethrough a platform. The organization needed a way to represent the tacticalcomplexity of the sport in a way that was both insightful for knowledgeablefans and engaging the newcomers to the game. Data analytics provided by official partner IBM to the RFU  allows fans using the IBM TryTracker tool togain insights into the game. Missionof RFU is to maximize profits from international ticket sales and vending tosupport those volunteers who perform all the duties to keep clubs operating. To succeed in it’scomplicated mission, RFU entered into a five-year deal with IBM, worked with IBM to create TryTracker.

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IBM TryTrackeris a predictive analytics solution that provides real-time statistics anddata visualization to increase fans and facilitate players.  TheIBM TryTracker not only tracks tries but also visuallyrepresents momentum, keys to the game and the player influence in real time alongwith the live commentary by using predictive analytics to educate andengage with users.As an additional way of cultivatingcustomers, RFU may also improve coaching and game performance by using the datacollected by Opta and the analytics developed by IBM. To develop a customerrelationship management IBM is also helping the RFU.


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