Administrators and the Media Paper LaTonia Gover COM/PA530 September 24, 2012 Scharlene Ahmed Public Administrators and the Media Paper This is a press release from a local news press article regarding the West Nile Virus the press release was on July 27, 2012 from the Department Of Health informing the public that the West Nile Virus has become a health problem in Columbus, Oh, once again. The news press advised people of Columbus in many ways how to prevent the bites of mosquitoes, how to stop the breeding of the mosquitoes, how to prevent breeding, who to contact once bitten or contract the virus.
The press release is informative the press release gives notice of the situation regarding the mosquito problem. The press release identifies the main points and key points of the virus and whom it will affect. This also informs the public of the pros and cons of public relations. The information was widely spread throughout Columbus quickly by the use of each news station, the Internet, and by newspaper. The key interest groups were the Center for Disease Control and Prevention, Columbus Health Department, and the public.
The center for disease control is one of the interest groups because reporting the infectious disease spreading throughout society is their responsibility. Center for disease control organization is for saving, protecting lives, and to prevent the spread of the West Nile Virus. The public is the other interest groups regarding the West Nile Virus also the Health Department is an interest group determine to find where the source of the virus have begun and how to stop the spread of the virus. Society needs prevention from this disease, one bit will leave a person severely ill or even death can occur.
Checking society there has been increasing number of cases of pools with the West Nile Virus as of last year 2011 their have been 21 cases of the West Nile Virus. The West Nile Virus can attack anyone at anytime and any age once bitten by a mosquito. This is why the public is one of the interest groups for the West Nile Virus, and the agenda is to learn what to do to prevent the infectious bit and virus and what to do once the disease has been contracted. The information on the agenda helps control the odds of avoiding and controlling the West Nile Virus.
The main point of the press release is to notify the public that the West Nile Virus has surfaced and is active. One of the sub-points is to inform the public of the current case and the number of cases over the years of people who have been infected with the West Nile Virus. Another sub-point is to give the description and signs of the West Nile Virus. Another sub-point is to notify the public where the West Nile Virus is coming from. Another sub-point what is causing the mosquitoes to breed and how to prevent the breeding of the mosquitoes to notify the public that there are two types of West Nile Virus.
The West Nile encephalitis and the West Nile poliomyelitis are the two viruses the press release also notified the public of the signs and symptoms of the west Nile virus. What to do and who to contact once bitten the press release gives a statistic of number of cases from 2002 to 2011 (2012). The press release also notifies the public who is at the highest risk to becoming ill with this type of virus. The press release also gives other website to seek out more information regarding the West Nile Virus.
The press release would be considered informative and persuasive at the same time. Informative agenda is to notify the public that there is a serious health issue present. To inform the public to be aware to look for signs, how to prevent the breeding of mosquito, who to contact and how to prevent the West Nile Virus from spreading. Persuasive is the other, and the agenda is trying to persuade the public to take preventive action. The press release is to notify the public that the West Nile Virus is back. The facts-based are that the West Nil Viruses have returned once again.
Another fact is that there are statistics that shows over the years the death rate from the West Nile Virus. Fact the signs and symptoms that will alert a person who may have the West Nile Virus, another fact is shows preventive measures that normally help with preventing mosquito breeding grounds. Another fact it shows is that the West Nile Virus can be treated there is a statistic from 2002 there were 441 cases of West Nile Virus and 31 fatalities in Ohio (2012). One last fact is the press release shows the condition that the mosquitoes begin to breed.
There are different venues for the press to release this information besides the Internet would be on live television in a special edition or during the regular news hours. The information regarding the West Nile Virus was aired on the regular news at the regular time. Another way to report the West Nile Virus is in the Columbus Dispatch, which the major newspaper in Columbus, Ohio, and even thought many people do not buy the paper it still is a venue that could broadcast the information regarding the West Nile Virus.
All three venues will carry the story about the West Nile Virus, which is the Internet, TV, and the Columbus Dispatch. The evaluation of the effect in agenda setting is effective. The information is widespread immediately throughout Columbus at the same time. Each venue reaches a higher level of people each showing. Another effect is notifying and informing the public in advance. Giving the public the chance to map infected areas, the effect from the media will help society prepare themselves for the fight against the virus and the situation that comes with it. There are many advantages of public relations.
Public relation develops a relationship between organization and the public. Public relations can reach a larger audience without the expensive cost (Lake, 2012). Public relations are a good way to reach a certain type of target audience public relations brings a huge awareness. Public relations paint a good picture of an organization (Lake, 2012). Public relations also creates creditability, it creates an advantage over the competitors. Some disadvantage of public relations is that other companies also advertise on the same networks, newspapers, magazine, radio, TV, and Internet (2012).
Another disadvantage is the message may not be delivered correctly or properly. The final message may not be received correctly. There is a chance that something else may be more important and is advertised and bumps the message out of the way (2012). The press release was to warn society about the West Nile Virus that it has reappeared and to notify society to be watching for breeding grounds and signs. The press release speaks on the different roles how the media can relate information to the public.
The press release speaks on the different interest groups, such as the Health Department and the Center for Disease Control. The press release has identified the problem, and the press release is informative and persuasive. Informing people of the topic of the West Nile Virus and what they can do to protect themselves. Persuasive is to persuade people to take precautions and to beware. This paper identified the main points and sub-point of the press release. The values and the facts of the press release are also described. It outlined the different venues such as the TV, Internet, and the Columbus Dispatch.
The paper also identified the pros and cons of public relations. Reference Lake, L. , (2012) Public Relations: Explore the Benefits retrieved from http://www. cdc. gov/features/StopMosquitoes/ Ohio. gov (2012) retrieved from http://ohio. gov/news/2012/07/#072712 The Disadvantage of Public Relations retrieved from http://www. knowthis. com/principles-of-marketing-tutorials/public-relations/disadvantages-of-public-relations/ West Nile Virus and Preventing Mosquito Bites (2012) retrieved from http://www. cdc. gov/features/StopMosquitoes/