The Group offers chances for employee promotion and development within the concern. The organisation supports personal and professional development through internal preparation plans and seminars, monetary value decreases on consumer goods, gifts, fiscal aid and chances for engagement in instruction plans. The huge bulk of employees appears to be cognizant and satisfied by the benefits offered. Benefits include -among others- Providence fund, wellness attention program, forces support fund and life insurance. Practices that help employees equilibrate work and household duties are warmly acceptable.
A These policies incorporate flexible working hours and parental/family go forth policies.Although the employees recognize and “ enjoy ” the aforesaid CSR patterns, surprisingly 60 % of them are non cognizant of CSR as a construct ( See Appendix VI, Survey Results, Graph B.1. , p.g.
) . It is of import to detect that this per centum of forces coincides with the low degree of CSR consciousness in Cyprus ( Doukakis, IKapardis, Katsioloudes, 2005 ) . Although the major perceptual experience of CSR is that, it can be an first-class tool for heightening the company ‘s place and bring forthing positive corporate image, merely 30 % of employee ‘s support that the societal duty is critical for the company ‘s profitableness ( See Appendix VI, Employees ‘ Survey Results, graph B.2. , p.
g. ) .While measuring the importance of CSR patterns merely a unsmooth 30 % of employees strongly agreed that societal duty is such a sensitive issue so that the company should do it a competitory discriminator, whilst a 60 % of the managerial forces, believe the same ( See Appendix VI, Employees ‘ Survey Results, graph B.2. , p.g. ) .
This evidently shows that there is a mismatch in the strategic ends set by direction and the beliefs of employees. This fact could besides be considered as grounds of uneffective communicating of the company ‘s overall scheme refering CSR to take down degree employees.On the other manus, clients do non measure CSR patterns as a competitory discriminator.
Almost half of them do non considerate them as so ( See Appendix VI, Customers ‘ Survey Results, graph A.1, p.g ) . Customers tend to see CSR more as portion of the company ‘s public dealingss and that is wholly unrelated to the profitableness of the organisation.
This determination is besides supported by the belief of clients that the highest part of community CSR policies to a company ‘s success, has to make with increasing client acknowledgment, regard and making positive promotion ( See Appendix VI, Customer Survey Results, graph A.2, p.g ) .From the above mentioned we can reason that for Papaellinas clients, CSR is considered as a cost driver. The company ‘s forces, however believes that CSR is critical to the profitableness of any company and that it can hold a important part in increasing net incomes ( See Appendix VI, Employees ‘ Survey Results, graph B.3, p.
g ) . This inclination is stronger for the managerial forces ( See Appendix VI, Employees ‘ Survey Results, graph B.4, p.g ) .
Global experience shows that companies that integrated CSR into their concern theoretical account stood to derive competitory advantage. David Grayson, Professor of Corporate Responsibility at Cranfield University School of Management, believes that “ Businesss that recognize CSR is about the nucleus manner you run your concern may see their places improved ” ( GlobeScan, 2009 ) .Papaellinas clients and employees have identified the force per unit areas imposed by the crisis on corporate duty committednesss. Three out of five employees belonging to the managerial forces answered that societal duty will presume a lower precedence due to the crisis whilst about 65 % of the remainder of the employees answered the same ( See Appendix VI, Employees ‘ Survey Results, graph B.4, p.g ) . It is however disturbing the fact that two out of five employees belonging to the managerial forces answered that they do n’t cognize what the impact of the crisis will be. This could be grounds that there is no clear scheme on how the company will put the CSR model in visible radiation of the economic crisis.
Nevertheless, the planetary tendency shows that CSR outlooks from clients are turning significantly ( GlobeScan, 2009 ) . Unpublished public sentiment informations shows mean outlooks lifting across eight of the universe ‘s largest economic systems, where attitudes to CSR have been tracked from 2001 to 2009.The new information shows that outlooks of corporate CSR are on the rise once more, and have reached a new high point ( GlobeScan, 2009 ) . At the same clip, perceived CSR public presentation continues to fall, and has reached a new low point. We could presume based on our determination every bit good that this is mostly due to the economic crisis. The figure below shows the outlooks on CSR versus the industry CSR public presentation.
Figure – Expectations on CSR Vs Industry CSR Performance
New force per unit areas imposed by the crisis on corporate duty committednesss, include the decreased clip available for CSR.
Janet Blake, Head of Global Corporate Social Responsibility at BT ( Telecommunication and Services supplier ) has stated that “ As the leaders focus on financials, societal and environmental concerns do n’t acquire the same air clip as a twelvemonth ago ” .Sing the societal duty of Papaellinas Group providers, most of the employees, even managerial forces, stated ignorance to their degree of conformity with CSR criterions. More exactly, 50 % responded that they do non cognize whether their company ‘s providers have good labour criterions ( i.
e. just pay, work hours and child labour ordinance ) and 7 % answered that they do n’t hold ( See Appendix VII, Employees ‘ Survey Results, graph B.5, p.g ) . This inclination of ignorance grew further in relation to environmental patterns held by providers.
82 % of employees ignore whether the Group ‘s providers employ good environmental patterns ( See Appendix VII, Employees ‘ Survey Results, graph B.5, p.g ) .Pulling from other companies experience there are many plans which set as a end to educate, measure and better provider ‘s CSR. PepsiCo uses Supplier Code of Conduct to joint its precedences and the Supplier CSR Risk Evaluation and Management Program to educate providers, validate conformity and facilitate uninterrupted betterments within its supply concatenation ( PepsiCo, 2009 ) .
On the other manus companies that fail to choose providers who do non bring forth outwardnesss to the society, suffer the effects. A recent illustration comes from Nestle .Nestle is buying palm oil from companies whose plantations cause deforestation of Indonesian rain forests, with all the attendant knock-on effects this has ( monolithic CO2 emanations, autochthonal communities destroyed, and desolation of the Orang-utan ‘s home ground ) . A study generated by Greenpeace provides grounds of how Nestle ‘s provider Sinar Mas is destructing Indonesia ‘s last leftover rain forests ( Greenpeace, 2010 ) . This fact had a serious impact on Nestle ‘s repute and continuously on its stock monetary value.
Figure – NestleA?s Stock Price Fluctuations
From the above we conclude that it is indispensable for Papaellinas Group of companies to sagely take providers and have a clear thought about their environmental and societal base, as this is a serious beginning of hazard for the company, since it can widely impact the companyA?s hereafter.Papaellinas Group makes attempts to follow to the full with all environmental Torahs and ordinances. The organisation tries to decrease its environmental impact, lay accent on pollution bar over recycling patterns, waste decrease and redress procedures. The company aims with its new distribution centre to decrease the environmental impacts throughout its operations.However, the study showed that the bulk of employees are non cognizant of the installing of photovoltaic in the new distribution centre, of the package installing for ink economy, the debut of organic merchandises and the replacing of the current fleet with lower emanation autos. This indicates a failure of the company to pass on to its employees the company ‘s corporate ends and to develop environmental consciousness.The company is non placed amongst the 58 Cypriot companies that, in corporation with the Cyprus Chamber of Commerce and Industry ( CCCI ) , late signed “ The Climate Change Charter ” ; a policy statement perpetrating the companies to minimising their impact on the environment.
A Such policy statement can be communicated to all stakeholders and is freely accessible in the workplace. The company needs to incorporate environmental factors into all elements of its concern decision-making, including concern programs, corporate end, plan and strategic planning.A The low consciousness of the company ‘s environmental patterns demonstrated that although the organisation may set about a regular reappraisal of its societal and environmental enterprises and policies, these are non communicated to clients.Employees may non have equal preparation to help them in using these processs and plans. The company does non even employ at least a staff member, whose duties include supervising the development of the environmental policy statement and implementing environmental plans and enterprises.
Employee studies and newssheets to all concerned stakeholders are non plenty to pass oning its environmental activities and achievements. Papaellinas will necessitate to farther addition employeesA? consciousness and apprehension in these issues as there is about a 30 % of them saying ignorance patterns ( See Appendix VI, Employees ‘ Survey Results, graph B.6, p.g ) .
Furthermore, general environmental patterns implemented, non merely by providers but by the Group itself, could besides bring forth of import nest eggs by the company. The fact that Papaellinas employees and clients recognize and understand that forestalling pollution, cut downing energy ingestion and recycling could cut down a company ‘s overall costs is really promising ( See Appendix VI, Employees ‘ Survey Results, graph A.3, p.g ) . Some patterns have been established towards waste minimisation, recycling and energy preservation.
More than 50 % of employees recognize the company ‘s attempts in all these three spheres ( See Appendix VI, Employees ‘ Survey Results, graph B.7, p.g ) .
The study ‘s findings however, show that more demands to be done refering conveyance options, protection of the natural environment and pollution bar through the minimisation of emanations.Another of import observation refering the company ‘s environmental impact is the fact that the vehicle fleet, is non runing in the most efficient manner: drivers use the company ‘s truck to transport from place to work and reciprocally ensuing in greater sum of emanations. In add-on, the Group is missing direction steps to decrease the traffic jams such as staggered working hours and usage of public conveyance.Furthermore, the betterment of the company ‘s image, environmental Torahs and response to environmentally witting clients, are placed amongst the three most of import factors on behalf of the employees that have a positive impact on the natural environment ( See Appendix VI, Employees ‘ Survey Results, graph B.
8, p.g ) . One of the most important inquiries in our study concerned, the clients and employees rating, on the companyA?s public presentation in environmental affairs relative to others. 47 % of clients stated that they do n’t cognize, simply 13 % answered that they are executing better than the mean rival and 32 % of the clients believe that they underperform or do nil in comparing to competition ( See Appendix VI, Customers ‘ Survey Results, graph A.
4, p.g ) . From the employees perspective most of them believe that the company does more things than mean rivals. Yet 1out of 3 answered that they do n’t cognize ( See Appendix VI, Employees ‘ Survey Results, graph B.9, p.g ) .
The deficiency of consciousness booby trap rises once more as one of the issues that need immediate action.Another observation is that internal audit should measure and describe upon non merely how good activities have delivered against planned benefits, but besides that they have been done in a responsible manner. Identify to this is an appraisal of how efficaciously negative CSR impacts are minimized and CSR chances are maximized.The study showed that targeted populaces do non cognize the organisation ‘s committedness to CSR. Lack of consciousness about a house ‘s duties to its stakeholders can bring forth a legitimacy spread.
The organisation well complies with all local, province and authorities guidelines and provides equal chance regardless of race, gender, faith, matrimonial position or age.ABy and large, harmonizing to employees ‘ responses the company does non supply an effectual vehicle for them to travel frontward thoughts and suggestions for alteration. The Group does non hold a clearly defined mechanism in topographic point in order to guarantee a response and thereby, it may ignore employee suggestions that could supply important advantages.Finally, a really of import finding of fact of the CSR audit was the realisation of the absence of a corporate vision statement, which is a cardinal success factor for any concern.
There was no clear study of the vision, nil mentioned or presented in the companyA?s web site and cusps.