Over last three years the Russian outbound

Over thelast three years the Russian outbound tourism has decreased almost twice in comparison with the dramatical fell thatRussians sustained since Over thelast three years the Russian outbound tourism has decreased almost twice in comparison with the dramatical fell thatRussians sustained since of terrorist attacks, political dust-ups and acollapsing of rubble. Compared to many WesternCountries the e-market travel industry in Russia is still developing, duringthe last year alone the Russian online travel marketing increased by 37% withall segments demonstrating growth (Russian search marketing) while a large number of Russians prefer travelling in organized groups, accustomed to book travel package through a tourist agency which ischeaper and includes everything like visa restriction. This option is especiallyadmired by families with kids. However, as internet usecontinues to grow, Russians become more familiar and comfortable with bookingonline travel themselves.

Russians used to buy most packages 2-3 weeks in advance. The most effective ways of advertising towardsthe Russian consumer is through travel agencies, online social media, theword-of-mouth, television and magazines. The main Russians holidays are the first two weeks of January,celebrating the New and “Past” year eve, a favourite period craving heat duringthe cold winter. Spring holidays from 1st to 9th of May(labour and victory day) and the long summer holidays with August traditionallythe most popular time. When choosing a travel destination, Russians looking fora holiday place with the following characteristic: the climate, price level,safety of destination and historical and cultural attractions.

Furthermore,Russians have a tendency to head for destinations famous for shopping, such aDubai, Italy and Paris. According travelata the top destination for 2017 wasTurkey- after a year of Russian ban-. Turkey is popular because of cheap tours that are “all inclusive”,making a vacation in exotic place with low prices. The second most popular isGreece.

Following Greece are Cyprus, Tunis and Bulgaria. In the Russian culturefamily is an important factor and affects in decision making.Greeks on the other side are typicallyindependent travelers who enjoys organizing their own trips abroad, they usedto travel as couples or with friends and less with family and kids. Since 2009 Greece facingFinancial crisis which affect in economic boom and tourism, in consequence ofreduce travel abroad. Greek people become very price sensitive and thus they aresearching low-cost flights and better offers.

In the early phase of globalinternet growth travel agencies in Greece lost their power, as Greeks choosetravel agencies package in certain cases like group traveling, long distanceholiday which needs visa restrictions and for a few days escapade. Outbound traveler’snumbers increased over the past 11 years, with approximately 7.2 million peopletravelling from Greece to international destinations in 2016(statista). The main motivators for Greek traveller are holidays, business trips andvisiting friends and relatives. Greek traveller search information’s fordestinations mainly from online network, travel sites like tripadvisor andthrough travel agencies.of terrorist attacks, political dust-ups and acollapsing of rubble. Compared to many WesternCountries the e-market travel industry in Russia is still developing, duringthe last year alone the Russian online travel marketing increased by 37% withall segments demonstrating growth (Russian search marketing) while a large number of Russians prefer travelling in organized groups, accustomed to book travel package through a tourist agency which ischeaper and includes everything like visa restriction.

This option is especiallyadmired by families with kids. However, as internet usecontinues to grow, Russians become more familiar and comfortable with bookingonline travel themselves. Russians used to buy most packages 2-3 weeks in advance. The most effective ways of advertising towardsthe Russian consumer is through travel agencies, online social media, theword-of-mouth, television and magazines. The main Russians holidays are the first two weeks of January,celebrating the New and “Past” year eve, a favourite period craving heat duringthe cold winter. Spring holidays from 1st to 9th of May(labour and victory day) and the long summer holidays with August traditionallythe most popular time. When choosing a travel destination, Russians looking fora holiday place with the following characteristic: the climate, price level,safety of destination and historical and cultural attractions.

Furthermore,Russians have a tendency to head for destinations famous for shopping, such aDubai, Italy and Paris. According travelata the top destination for 2017 wasTurkey- after a year of Russian ban-. Turkey is popular because of cheap tours that are “all inclusive”,making a vacation in exotic place with low prices. The second most popular isGreece.

Following Greece are Cyprus, Tunis and Bulgaria. In the Russian culturefamily is an important factor and affects in decision making.Greeks on the other side are typicallyindependent travelers who enjoys organizing their own trips abroad, they usedto travel as couples or with friends and less with family and kids. Since 2009 Greece facingFinancial crisis which affect in economic boom and tourism, in consequence ofreduce travel abroad. Greek people become very price sensitive and thus they aresearching low-cost flights and better offers. In the early phase of globalinternet growth travel agencies in Greece lost their power, as Greeks choosetravel agencies package in certain cases like group traveling, long distanceholiday which needs visa restrictions and for a few days escapade. Outbound traveler’snumbers increased over the past 11 years, with approximately 7.

2 million peopletravelling from Greece to international destinations in 2016(statista). The main motivators for Greek traveller are holidays, business trips andvisiting friends and relatives. Greek traveller search information’s fordestinations mainly from online network, travel sites like tripadvisor andthrough travel agencies.