This study aims to analyze the contentions that Nike face and the solutions for those issues. Phil Knight is the laminitis of Nike who made Nike to be the taking industry in shoe and dress market. They design and market the merchandises where fabrication are done by its provider industries in many developing states. But those supplier industries are non run intoing the labor working criterions. So many organisations in the universe consider Nike is the ground for the sweatshop conditions in its provider industries. Nike is invariably taking serious steps to eliminate these issues but still it has jobs with the sweatshop issues in its provider industries.
The findings reveal the existent grounds for the sweatshop conditions. Nike can non inspect each and every status in the mills. Nike can cut down its monetary value force per unit area on its provider mills to a certain degree. But providers demand a immense monetary value from Nike to better the on the job conditions. The chief intent for Nike to take those states is the low cost labors. If it increases the monetary value there is no usage of undertaking providers. Besides many corrupted states can demo bogus pay certifications to the hearers. So Nike can non be wholly claimed for the low rewards. Alternatively it should hold many monitoring plans done by legal experts. The negative promotion may impede its net income potency. Nike should plan or alter its bing policies to avoid unfavorable judgments and to retain its place in the competitory market. Since Nike is a planetary corporation, it should see sweatshop as a planetary job and take steps to eliminate.
Nike can non be the lone ground for the sweatshop conditions in its provider industries. But it is a responsibility for Nike to minimise the sweatshop conditions in the development states. To improvize the on the job conditions Nike should follow some of the policies of United States and some from the local states. Policies of United States will heighten the life manner and the on the job conditions of the workers. From these treatments it can said that Nike ‘s bing policies served ill so in order to better the conditions it should alter its policies in a better manner. They should besides do some alterations in their committednesss as Labour rights group demanded. Therefore Nike can cut down the sweatshop issues globally.
The undermentioned recommendations have been made:
Nike should cut down the monetary value force per unit areas on its provider industries.
Nike is a planetary industry which designs and markets places and dresss. It contracts many industries for fabricating its merchandises particularly in states like China, India, Vietnam, Indonesia and Korea. There is a long clip contention for Nike that its merchandises are manufactured in industries where working conditions are non up to criterions and that are non following the labour Torahs. Nike faced many unfavorable judgments and negative promotion from legion administrations that claim that the labors are non acquiring minimal pay and safety working conditions. Though Nike initiated many policies it was non able to get the better of these critics. Many advisers monitored those industries to roll up the informations about the position of the on the job conditions.
The chief intent of the study is to analyse the issues that Nike faces from different administration and how Nike should react to those issues. It besides tells whether Nike or its subcontractors are responsible for the sweatshop issues.
The study explains the contentions that Nike faces and the policies which Nike has to follow in order to avoid the negative promotion, unfavorable judgments and to better the on the job conditions of the Nike mill workers.
2.0 HISTORY OF NIKE:
Philip H. Knight is the laminitis of Nike, under alumnus from Oregon University and concern alumnus from Stanford University. Initially Knight imported running places to United States from Onitsuka Tiger Co. , a Nipponese house. He felt that the merchandises from Nipponese house will be good competition for the German merchandises which dominated in those periods. Nike trade name emerged in the twelvemonth 1972 which produced advanced athleticss places and played a major function in sports shoe market in United States. Its caput quarters is located at Beaverton, Portland. They are runing in 160 states and using one million people straight or indirectly. The mission for Nike tells about its concern scheme which read as follows:
‘To bring inspiration and invention to every jock in the universe ‘
The first twelvemonth gross revenues were U.S $ 8000 with a net income of $ 250 and now it had record gross of US $ 19.2 billion. Therefore Nike was a successful planetary corporation in the past three decennaries.
3.0 IS NIKE EXPLOITING THE WORKERS?
All planetary industries must be responsible for the on the job conditions in foreign states. Most of the things that are sold in developed states are manufactured from the developing states. Cotton from India, nomadic phone constituents from China, fruits from Mexico is sold all over the universe. Peoples from developed states are basking the low cost merchandises which were manufactured from the developing states. Sub contractors from the developing states produce at low cost by working the on the job conditions. The workers are forced to work overtime but non paid minimal pay. Besides they were exposed to unsafe chemicals and machineries. Harmonizing to Viederman D, perspiration stores should be avoided for a good concern. Companies are non cognizant of the cost of repute fix and they have a opportunity of fring their trade name names that do non set values in patterns. They should invariably supervise their sub-contractors to keep a minimal wage and working hours.
Nike is responsible for working conditions in foreign mills to a certain extent. But it is non possible for Nike to supervise each and every on the job conditions of their sub-contractor. It is Nike ‘s responsibility to cut down the development in the fabrication industries. They should non set excessively much monetary value force per unit area which makes the sub-contractors to work working conditions for doing net incomes. Zhi Qiao, a sub-contractor of Nike was one time caught for working working conditions. But the general director of that company, Peter Wang claims that any betterment in the on the job conditions costs more money. They should cut down the net income borders in order to run into the betterment cost as Nike is non traveling to increase its monetary value. Chang, general director of Shoetown Foot wear Co. , had reduced net income borders from 30 % to 5 % in order to better the working criterions and to remain in concern with Nike. Reducing the working hours besides made skilled workers to travel to their rival rivals because many workers over clip income to cover their living disbursal. Merely the monetary value hiking by Nike will do Shoetown to vie in the emerging markets. Nike is responsible for working conditions in foreign mills to a certain extent. But it is non possible for Nike to supervise each and every on the job conditions of their sub-contractor. It is Nike ‘s responsibility to cut down the development in the fabrication industries. They should non set excessively much monetary value force per unit area which makes the sub-contractors to work working conditions for doing net incomes. Zhi Qiao, a sub-contractor of Nike was one time caught for working working conditions. But the general director of that company, Peter Wang claims that any betterment in the on the job conditions costs more money. They should cut down the net income borders in order to run into the betterment cost as Nike is non traveling to increase its monetary value. Chang, general director of Shoetown Foot wear Co. , had reduced net income borders from 30 % to 5 % in order to better the working criterions and to remain in concern with Nike. Reducing the working hours besides made skilled workers to travel to their rival rivals because many workers over clip income to cover their living disbursal. Merely the monetary value hiking by Nike will do Shoetown to vie in the emerging markets.
Therefore Nike should pay more to their sub-contractors in order to better working conditions and should hold a separate squad who monitors the human rights on a regular basis.
4.0 NIKE ‘S Scheme:
Nike should follow a combination scheme for its ain benefit and besides for its sub-contractor. The chief intent of off shoring is to bask the cost advantage, but this is possible merely if Nike followed the pay rates of the fabrication state. Besides Nike can non keep the planetary human right policy if they follow the criterions of the fabrication state. It should convey some of the United State ‘s human rights policies to that state. It is possible for Nike to do the providers to keep those conditions. If it was insisted to follow the conditions of United States, there is no usage for Nike to take providers from foreign states. The lone thing Nike can make is to improvize the on the job conditions in the provision industries, so Nike may have some public dealingss benefit alternatively of passing money and attempt for developing defensive working conditions.
Therefore it is necessary for Nike to implement combination criterions which is benefit to both Nike and the workers in providing industries. Nike should guarantee three chief things to the workers that the workers get the minimal wage in the supplying state, the on the job conditions should be all right plenty for the workers to work and minimal age bound should be maintained for the workers.
5.0 WHY LOW WAGES FOR NIKE WORKERS?
Nike should non be criticized if their provider industries are staying the labor Torahs in that state. Nike can merely take stairss to supervise the provider industries if they are non staying the labor Torahs. Labour Torahs assign the day-to-day rewards for the workers in the several state. The pay rate varies harmonizing to the accomplishment of the workers, daily populating disbursals in the metropolis where the worker lives or works in. So the day-to-day rewards for the Nike workers are higher than the other workers and husbandmans in Indonesia and no manner can their rewards be compared.
Nike can supervise these supplier industries to happen the rewards that the workers get from the providing industries. But it is hard for states like India, Indonesia and China where the corruptness rate is high. Business hebdomad reviewed many Chinese industry paperss, where mills kept dual sets of paperss to fool hearers. Many new Chinese advisers are helping companies to hedge audits by administering their ain books for workers if they are questioned. Even when workers are acquiring wage less than the minimal pay, records will be demoing that the workers are acquiring the standard wage assigned by the labour jurisprudence. It is non necessary for Nike to step in in these corruptnesss and to happen the exact wage what the workers are acquiring.
Therefore Nike can non be criticized if the provider industries are non paying the exact wage to their workers which were assigned by the labour Torahs of that state. Low cost goods and worker rewards are the chief ground for Nike to take foreign states. Thousands of people are acquiring occupations because of Nike, if Nike was criticized and were to travel out of that state, workers would endure greatly because of unemployment. Besides it is irrelevant to compare the pay rate of Nike workers with other workers.
6.0 NIKE ‘S POLICIES TO OVERCOME NEGATIVE PUBLICITY:
It is really indispensable for Nike to manage the negative promotion. Negative promotion may impact the net income potency of the company. Nike should hold handled the negative promotion in a better manner. Nike has certain regulations for the labor in the Asiatic states which is called the codification of behavior. One of the grounds for the negative promotion may be in implementing these codifications of behaviors. The providers are non decently following the codification of behaviors with right processs. Else the present codification of behavior may non be suited for the states like China, Indonesia, Vietnam and Korea.
Nike could hold designed more new policies for all its providers which enforce them to stay to local regulations. The other ground for negative promotion is that Nike is non turn toing all its unfavorable judgments. For illustration, Labour Rights Group had made six set of demands which Nike has ignored. Its chief concentration is bettering the pay criterions, but child labor, over clip issues, sexual torment of female workers, safety factors and workers freedom are besides a major jobs for Nike. All the issues should be given equal importance and there should be a changeless monitoring procedure to better the criterions in order to avoid the negative promotion. Monitoring procedure should be more terrible by doing the local labor inspector to scrutinize the provision industries in a frequent mode. They should keep a set of paperss on a regular basis about the on the job conditions of that industry. They should do the company non to engage kid worker, and limit the working hours.
Therefore from a policy position, Nike can manage the negative promotion better. Knight, laminitis of Nike said about the policy alteration at maps. Alternatively he should turn to the unfavorable judgments that responsible for the negative promotion and take steps to pretermit that. He should besides plan some plans for the workers, alteration of bomber contractors and overall betterment in the on the job conditions.
7.0 NIKE ‘S COMMITEMENTS AND CHANGES:
Nike should alter its current policies in order to pretermit all the unfavorable judgments and negative promotion. However the chief ground for altering the policy should protect the on the job conditions of Nike workers throughout the universe. The study taken by the labour inspector should be reviewed by the legal functionaries to look into whether the providers are following the regulations of Nike. Necessary stairss should be taken by Nike governments if the sub-contractors failed to follow the regulations. They should besides take steps to end the contractors and certain alterations in its policies or the committednesss made by Nike which is stated below.
Nike stated that all its provider industries will run into OSHA criterions for safety of the workers. But Labour Rights Group claimed that Nike is giving progress notice to the mills to minimise the emanations on the twenty-four hours of trial and Nike is non willing to demo the consequences of those trials to the populace. So Nike should alter its policy to transparent supervising working conditions in the mill and visits to the industries without any beforehand notice.
Life magazine depicted a image of immature Pakistani kid working in one of the Nike mills. This made Nike to lift the on the job age of 16 in dress mills and 18 in shoe mills. The consequence is unemployment of many kids in the development states which make those kids to work in a different mill with same or much worse working conditions. Nike has two options to eliminate this job. One is Nike should open many schools in the parts where its provider industries are located to give instructions to unemployed kids and the 2nd is Nike should supply populating disbursal to the workers so that they avoid directing their kid to work.
Nike has stated that supervising plans will be done by non net income organisations and the studies of those supervising plans will be released. Besides it will discourse with other NGO ‘s to better the monitoring plans. After three old ages Nike made a non-government organisation ( NGO ) to supervise its mills. But Labour Right Groups claims that Nike is non able to state the NGO which monitors the provision industries and the clip for let go ofing the audit studies. So Nike should do necessary stairss to uncover which NGO audit the mills and let go of the drumhead statements.
Nike stated that it will do free high school instruction classs for all the workers in Nike shoe mills. Nike did the same but workers are non willing to take the classs as it would impact their overtime income. If they are paid more in regular working hours, they would cover their life disbursal which neglect overtime working and spend those times for instruction.
Nike announced that it will supply loan plan for four 1000 households in the states like Pakistan, Indonesia, Vietnam and Thailand. Right group was against this policy. They said it is cheaper for Nike to supply loans to few households alternatively of increasing the pay for 1000000s of Nike mill workers. So Nike should alter this policy such that it benefits for all the workers in the production concatenation. It should supply rewards such that it covers the life disbursal alternatively of funding few households to seek public relation position.
Nike announced to pass on researches on concern patterns at four universities. But these researches did non increase academic cognition. They should hold separate commission in order to find the researches that should be funded.
Nike ‘s policies should increases the working criterions. The above treatments clearly show that the policies served Nike ill and there must be major alterations. Changes should be made even if it consequences in the expiration of contracts with those companies which are non run intoing the criterions. But the policies made should non do the company uncompetitive. Nike is non a non net income administration to do the working criterions high by doing its concern to travel under. Decidedly the policies opted should do the company to run in a competitory market every bit good as it makes the on the job criterions to follow with the labor Torahs.
8.0 FAIR LABOUR Association:
FLA is the just labour association formed to stop the sweatshop conditions in the industries throughout the universe and has improved the lives of many workers. They make a tracking chart after each review to supply information about the audit to the populace. FLA has joined with many responsible administrations and enhanced the on the job conditions, labor rights in different parts of the universe. But WRC argued that FLA failed to make its work on Nike industries.
FLA worked on Nike industries and gathered information on working status and Labour rights for the workers in Nike mills. But the tracking chart of FLA concluded that all the sub contractors of Nike were compliant to the labour Torahs of that state. But WRC found certain grounds that were non followed in Nike industries where the FLA audited. This made WRC to claim FLA as a tool of Nike industries. But before reasoning that FLA is the tool of the industry, WRC should give clip for FLA to inspect all of the Nike industries whether they are compliant with the labor Torahs.
It takes clip for the alteration of direction in Nike industries for doing the on the job conditions to follow with the labor Torahs. Therefore at present WRC has no right to claim that FLA is the tool of Nike industries. If FLA failed in the 2nd clip so WRC can reason FLA as the tool of that industry.
9.0 SWEATSHOP- A GLOBAL PROBLEM:
Most of the industries are working globally. Industries of the developed states setup their fabrication works in developing states where they get low cost labor. But when low costs occur due to illegal and inferior on the job conditions, so it is a major planetary job. This is the initial phase for sweatshop as the industries in developing states failed to follow with the local labor Torahs. In order to do immense net income borders the mills exploit the workers by paying less than the minimal rewards, non cognizant of the wellness factors with many more issues. Therefore sweat stores are the planetary jobs.
There is a large difference in the rewards for the labors in developing and developed states. It should be lessened so that many planetary industries will halt seeking low cost labors. Else there should be changeless proctor plans to do those industries comply with the Torahs and supply their workers with nice working conditions.
Nike was a successful planetary corporation runing in the past three decennaries. Though it faced many contentions it was able to be at the top place in the competitory market.
- Nike is responsible for working conditions in foreign mills to a certain extent.
- Nike should follow a combination scheme for the labor criterions.
- It is inappropriate to knock Nike for low wage rates in its provider industries.
- Nike should hold handled the negative promotion in a better mode.
- Nike should do alterations in its current policy by non cut downing the net income borders.
- WRC has no rights to reason that the FLA is a tool of Nike industries.
- Standardize the labor rewards throughout the universe to eliminate sweatshop jobs.
Many administrations claimed that Nike is working the working conditions in the provider industries. As a consequence Nike has taken serious steps to cut down the sweatshop conditions in its provider industries. It is more expensive for Nike to supervise all the working conditions in its mills. So Nike ordered all its provider industries to better the criterions and they warned that the contract will be ended if they fail to follow with the labor Torahs. But the providers claim that they have to cut down the net income borders in order to better the criterions which they asked Nike to bear.
The mark for both Nike and supplier industries is the net income, so it is hard for them to increase the on the job criterions by cut downing the net income borders. So Nike should alter its current policy by following a assorted scheme which comprises of United States policies and that of local state. Therefore Nike can minimise the sweatshop jobs in its provider industries.