In them and perception of oneself and

In the 21st century, the impact of celebrity culture on society, especially on young people, has come under scrutiny (Fairclough, 2015). As media entertainment such as movies, music, and other online socials has reached in the society easier and more worldwide, anyone can access to the media. It might sound convenience to reach the world but in the same time it could cause negative impact on consumer who use it in the wrong way, especially teenagers and young adults. Kyu Ho Youm, Professor and Jonathan Marshall First Amendment Chair, University of Oregon said “Media Law and Policy in the Internet Age represents a significant addition to the still limited literature on how we should approach media freedom globally” (Weisenhaus, 2017). However, not everyone follows the rule and lies about ages in order to access the media entertainment. Today, media entertainment has a huge impact on consumers, that is to say people who are in the media industry such as movie actors, singers, celebrities, and other social media influencers also affect consumers behavior and mind. “Researchers say many teenagers are emulating celebrity idols like Mischa Barton, Lindsay Lohan, Hilary Duff, and Chris Martin (the lead singer of Coldplay), some scarcely out of their teens themselves, to cultivate an impression of maturity” (La Ferla, 2006, para.

11). As such, this exploratory paper attempts to define and examine the positive and negative impacts of celebrity on consumers self esteem, the emotional evaluation and attitude towards themselves by focusing on Hollywood actors influence on university students. For the purpose of this study, self esteem define as a confidence and satisfaction in oneself : self-respect. Hollywood actors are most admirable and well-known, also easily reach consumers with their appearance on american movies. They could be an effective influencer on audience self esteem analysis.  The research approach taken considered Hollywood movie actors with their body image, lifestyle, reputation, and culture with university students attitude toward them and perception of oneself and behavior. Two of the notable theories we will be incorporating into our paper include Social Comparison and Sociometer theoretical models.

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