History of Michael Kors Essay

Michael Kors, an alumni of Fashion Institute of Technology, was born Karl Anderson in Long Island, New York. In 1981, Kors launched the Michael Kors women swear line at Bloomingdales, Bergdorf Goodman, Lord & Taylor, Neiman Marcus and Saks Fifth Avenue. Michael Kors handbags come in different shapes, sizes and designs to accommodate the needs of women with different lives and style preferences who all are stylish. The designs are chic and classic, allowing the handbag to be worn season after season. Some of Michael Kors’ most popular sellers are the satchels, “shopper” bags, clutches.

The handbags are produced in bright colors and neutrals, animal prints, leather, patent, and even straw. Other extras found on these handbags include signature “MK” logos, push lock closures and tassels. Michael Kors handbags can cost hundreds or even thousands of dollars, depending on the size of the piece and the material used. Although Kors bags are a bit expensive, they are durable and are versatile. The handbags can be purchased at a number of boutiques around the world, including his collection flagship stores located in New York City and Beverly Hills.

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You can’t find these bags marked down often. There is a sale section on the Michael Kors website where you can find handbags on sale and if you wait 2-3 months most times you can find bags at discounted prices at department stores. Advertising Michael Kors doesn’t advertise too much on television or the radio because it wouldn’t ever reach our target market. She spends a lot of her time reading and she’s always on the move. So you can always find print ads in magazines such as Vogue, Elle, WWD, Marie Claire, and W Magazine because our customer loves to read and stay on top of trends.

You can also find print ads on billboards on Broadway @ Times Square or L. A. ‘s Sunset Strip. Handbag Business In 2010 the industry’s revenue was about $351. 1 million with an estimated gross profit of 51. 29%. Import was valued at $2. 3 billion from 111 countries. The industry also exported $256. 2 million worth of merchandise to 117 countries. Adding import value to and subtracting export value from the industry’s shipment value, the total domestic demand for the industry in 2010 was $2. 4 billion.


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