(FIG: track and monitor their results online.

(FIG:1: Model Of Importance of Digital Advertising)(DevelopedBy Researcher) The Traceable Results Affordable   Effective Targeting Of the Audience   The Effectiveness of Digital Marketing            AffordableThe first to be considered point is thatdigital marketing is very cheaper when compared to the other modes and means ofmarketing.

Information going online regarding your company or product may notcost the company more than a fractional cost of sending the same informationvia newspaper or a digital advertisement.Effective targeting of the audienceWhen compared the digital marketing againstands out to the print marketing as there is always the chance of people beingattracted to the digital media more. As the technology probe more and more intoour daily life, it has made a significant effect on our sense that can beconvinced. Moreover, there are always higher chances of more people watching anonline ad than a print media advertisement.The traceable resultsThanks to the technology it has made it veryeasy for the marketers to track and monitor their results online. The data can alwaysbe collected and the analyst may help in data assessing and provide thevaluable data for various decision making.The effectiveness of digital marketingDigital marketing is the most widely usedmarketing aid in the current era as it is considered to be more effective thanany other tool.

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This is true to the core as there is a considerable shift inthe preferences of the common man. Here are a few facts that clearly state theeffectiveness of digital marketing.DigitalAdvertising on Instagram:Ø  The comparative analysis:customers want to have a comparative analysis of the prices and benefits of allthe products available in the market. The digital market offers them a platformto review all the aspects associated with a product.

Ø  The acceptability: Inthis tech savvy era the information available on Instagram is widely acceptedby the customers in comparison to the physically available information.Ø  Wider audience: Thecoverage of digital marketing is much more than that of the physical media asthe internet is now the new tool of every type of communication. It is a lotmuch easier to sit back and communicate over a technology driven device.Ø  Impact: how many times did you letyour favorite show forgo to watch an advertisement of a company selling somerandom product? But while surfing on Instagram it is always very easy torestart what you left from the same point. Any advertisement pop up windowattracts you as soon as it flashes on the screen.Digitalmarketing has made our lives simpler and offered us everything right in frontof us virtually. Companies have got a very effective tool to market theirproduct and services directly to the customers and track the change in theconsumer behavior.

It has enabled the companies to assess all the attributes ofthe customers and let them make their best strategic move. Digital marketingholds a significant role for both customers as well as for the companiesselling their products and services.The digital revolution has turned countless businesses and businesspartnerships on their heads—not the least of which is the relationship betweenadvertisers and their agencies. For the former, digital solves a problem thathas dogged the industry since the days of John Wanamaker and his oft-quotedobservation: “Half the money I spend on advertising is wasted; the trouble is Idon’t know which half.” Advertisers now have the ability to know whether theyare targeting the right person in the right place at the right time—a powerfulcapability.For agencies, however, this capability comes at a price. The almostlimitless choices and flexibility related to the timing, placement, and formatof digital ads inject multiple layers of complexity and, often, inefficiency intodigital-marketing operations.

Complexity too often reigns, and it’s notsurprising that agencies are wasting far too many resources and way too muchtime in an age when both are in short supply.To gain insight into the digital-age drivers of efficiency andeffectiveness, We found that those companies that had determined to get theirarms around the complexity of the digital world by undertaking a comprehensiveapproach involving integrated tools and processes had realized staff timesavings. Others that had opted for a more narrowly focused approach hadrealized efficiency gains. Various Social Medias: Today, social mediamarketing is one of the most important digital marketing channels. It is acomputer-based tool that allows people to create, exchange ideas, informationand pictures about the company’s product or services.

According to Nielsen,internet users continue to spend more time with social media sites than anyother type. Social media marketing networks include Facebook, Twitter, LinkedInand Google+. Through Facebook, company can promote events concerning productand services, run promotions that comply with the Facebook guidelines andexplore new opportunities. Through Twitter, company can increase the awarenessand visibility of their brand. It is the best tool for the promotion ofcompany’s products and services. In LinkedIn, professionals write their profileand share information with others. Company can develop their profile in LinkedInso that the professionals can view and can get more information about thecompany’s product and services.

Google+ is also social media network that ismore effective than other social media like Facebook, Twitter. It is not onlysimple social media network but also it is an authorship tool that linksweb-content directly with its owner. Similarly Instagram is asimple way to capture and share the world’s moments. Follow your friends andfamily to see what they’re up to, and discover accounts from all over the worldthat are sharing things you love. Join the community of over 500 million peopleand express yourself by sharing all the moments of your day––the highlights andeverything in between, too. Ongoing research continues to explore how media contenton the platform affects user engagement.

Past research has found that mediawhich show peoples’ faces receive more ‘likes’ and comments and that usingfilters that increase warmth, exposure, and contrast also boosts engagement.Users are more likely to engage with images that depict fewer individualscompared to groups and also are more likely to engage with content that has notbeen watermarked, as they view this content as less original and reliablecompared to user-generated content. Users on Instagram havecreated “trends” through hash tags, which are specific keywordscombined with a hash symbol that lets them share content with otherInstagram users. The trends deemed the most popular on the platform oftenhighlight a specific day of the week to post the material on. Examples ofpopular trends include #SelfieSunday, in which users post a photo of theirfaces on Sundays; #MotivationMonday, in which users post motivational photos onMondays; #TransformationTuesday, in which users post photos highlightingdifferences from the past to the present; #WomanCrushWednesday, in which userspost photos of women they have a romantic interest in or view favorably, aswell as its #ManCrushMonday counterpart centered on men; and#ThrowbackThursday, in which users post a photo from their past, highlighting aparticular moment. 

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