Fastfit MIS Case Essay
1. Describe the multiple locations from which customers can submit orders and the information technology components customers would need (on their end) to accomplish this activity. LocationITExample/ExplanationCompany Website – therefore anywhere once you have the appropriate IT Hardware – InputOutputStorageProcessingKeyboard, Scanner, Mouse, PC, Laptop, TabletScreen, printerInternal memory (RAM/ROM)SoftwareOperating systems, web servers and browsersNetwork – WANWould need necessary hardware for connectivity as stated above.2. a) Describe the information technology components FastFit needs to interact with customers on the web. [Hint: Locate a detailed explanation of e-commerce system platforms in the course textbook and/or web search.]Information TechnologyUseWeb ServiceTo provide customers with a URL in order to access the website FirewallsTo Ensure the security for the customerPCI complianceProcess PaymentsSupply Chain SoftwareTo manage order entryTo Track orderLogistics for customer order shippingCRM SoftwareProvide customer supportDatabase managementTo organize customer records, creates a more tailored experience for the customer with stored account details and purchase history etc Provides data about inventory levels and prices to provide to customers ServersTo process the ordersStorageb) At what location within FastFit would you place these technology components and why?The only component mentioned above which would need a location is the servers.
Their location would depend on size needed and budget available. Considering the small size of Fastfit they should consider renting a server. They could rent a server from a remote vendor and control it centrally in the warehouse, the E-commerce fulfillment center.3. FastFit is planning to invest significantly in its e-commerce platform to increase online ordering. Describe three technology features/capabilities that should be included in the platform and provide business justifications for each feature.
Ubiquity – With only five stores online sales could be a huge part of Fastfit’s overall revenue stream. It is important that the e-commerce technology is available to consumers at any time. They can ensure this but not having any technical faults with the website and by designing applications to fit all of the customers operations systems such as and IPhone or a blackberry etc.
i.e. create the “marketspace”. This will ensure they reach the greatest number of customers. Richness – Selling such exclusive products there is a danger in losing the “luxury” appeal when reaching a wider audience. By ensuring you platform allows you to retain the richness of your message you will not lose this aspect of your brand andstill be able to reach a wider audience.
Social Technology – The market in which Fastfit operates would highly benefit from a social feature on there e-commerce platform. In this market of apparel and the growing market of sporting goods highly benefits from peer pressure, into buying goods and “keeping up with the trends”, therefore buying new goods more regularly. It also gives Fastfit a means of finding out what the consumer wants and what they are and are not happy with.4. a) What does the Haverhill order fulfillment center do? Track customer ordersTake in orders from HQShip customer ordersTrack inventory and order from suppliers as neededb) Describe the information needed at the warehouse to provide fulfillment services.
Customer details; last name, first name, address, contact details Payment confirmationOrder details; Order #, product #, quantity, size etc.c) What information is created or changed during the course of the e-commerce business process? Inventory levelsDelivery statusCustomer account details; new account, addition to old account, payment and order history of customer