from the competitors
Australia, the overall hospitality sector falls under the notion of perfectly
competitive market structure, where the options of the buyers are diversified.
In order to evaluate the proper decision making process, with the view of
increasing RevPAR, hotels need to analyze the decision making process of its
key competitors in this particular sector. It will allow the organization to
provide better opportunity as well as better facilities to its guests, which
develop a proper competitive advantage for the organization. In return, it will
automatically allow the organization to focus on RevPAR.
the view of developing a proper business management, it is equally important to
focus on both the demands of the customers as well as the employees. If the
employees of the organization are satisfied, it will bring certain positive
impacts in the overall managerial procedures and more importantly, it will enhance
the RevPAR of the organization (Walker and Walker, 2012). The role of the
employees contributes as one of the most essentials parts in the process of
achievement of the common organizational goals and objectives.
demands and wants of the customers is one of the crucial factors, which often
affect the revenue management of the organization. Revenue Management must
focus on all key attributes of the customers’ demands and wants in order to
attract them from other competitors. Because the competitive advantage is
increased, it will automatically develop a proper RevPAR. In addition, revenue managers
need to balance between meeting the customer needs and profitability of the
hotel. Sometimes managers should not put profits on the top; they need to create
good relationships with customers to get good impression in customer’ minds and
expand loyalty customers.