Iycee Charles de Gaulle Summary Both went back to what was before

Both went back to what was before

pop art and post-modern architecture are about breaking with the past and the
dogmas that came before. They were both in a way countercultures to the pure
industrialisation and consumerism of the previous years and current times, pop
art often with an inherent criticism of the mass production and consumption and
post-modern architecture breaking with the standardised way of building
championed by the modernists.

artists were still clearly inspired by the mass-production and mass-consumerism
and even though we can see criticism they still wanted art to be more
attainable and not just for the upper classes of society. This can be viewed as
being a democratiser in the same way as consumerism can be seen according to
Featherstone’s most basic perspective of production of
consumption. In this sense pop art could be viewed to have more in common with
the modern architecture rather than the post-modern which took a step back from
the pure efficiency of modernism.

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architecture can be seen to work in the opposite direction, by leaving the
standardised module-like building of modernism they make their buildings more
expensive and hence less affordable, their view of the “consumption
of buildings”
would rather lend itself to the perspective of status markers (in
modes of consumption) or even dreams. The social markers of buildings became
less obvious in modernism and as a reaction to this in post-modernism we can
see the ornaments and more aesthetically pleasing buildings. The idea of doubly
symbolic aspect is definitely relevant for buildings, especially commercial
buildings, and it can be likened to the decorated shed analogy that Venturi
championed. There is also a clear difference in how post-modern architects went
back to what was before for inspiration and to better adapt to surroundings
while pop art completely broke with the past and where squarely focused on the
here and now both in techniques and imagery.