Advertising grocers, convenience stores and minimart. We
Advertising helps customers to keepup-to-date of latest developments in the market for new products or services. Ithelps to build awareness of the products or services that are of use to customersand potential buyers. In the past, Carjen used promotion strategy such asroadshow, print advertisement, and social media advertising. Carjen set up the roadshow willbe held at petrol station, R&R restaurant and supermarket. Thedisadvantage of roadshow promotion strategy is short term and unexpected numberattendees.
We recommended Carjen implement new advertisingstrategy which is billboards advertising on the busiest highway with numerousindustrial and residential user areas. The use of billboards isan outdoor advertisement which relevant and effectiveness because of its ableto target a wide viewers. The advantage of billboard advertising are attention-grabbing and effective attracting viewerlikes passers-by and drivers because it are huge size and height (Williams, 2009). Williams, D. (2009). The Arbitron National In-Car Study. Retrieved from : http://www.
arbitron.com/downloads/InCarStudy2009.pdf2. Expand distribution channel Selling merchandise through retail channels is anoption for reaching customers and prospects efficiently.
Carjen has distribute theproducts to several supermarkets such as Econsave, Giant, Family Store,Billion, Super Cowboy, TF Value Mart, Tunas Manja, Nirwana Batu Pahat and KKMart. Carjen did not distribute their product to hypermarket such as Tesco, Mydin,Aeon and others. This is one of Carjen’s competitive weaknesses because as manyconsumer prefer go to hypermarket like Tesco, Aeon and etc. The differentialbetween supermarkets and hypermarkets is that supermarkets are basically largeand self-service grocery stores where consumers get their food and householdgoods whereas hypermarkets are large retail spaces with supermarkets anddepartment stores. Moreover, expand distribution channel to more and moredistribution can help the company to growth brand awareness among theircustomer about the company products. According to (Hassan,Rahman, & Sade, 2015) statad that, hypermarkets are one of the modernretail concepts that make highly accptable by Malaysian buyer.
Based on the result from the research study, the majority of consumers areprefer to go hypermarket instead of traditional grocers, convenience stores andminimart. We recommend expand distribution channel to hypermarket mightincrease the sale profit and build strong brand awareness. Hassan, H.
, Mahdee, J., & Sade, A. B. (2015). Hypermarket retailing expansion as a hub of socio-economic development in Malaysia. The Journal of Business in Developing Nations, 14(1), 33-49.
Retrieved from: https://www.researchgate.net/profile/Hasliza_Hassan2/publication/279177511_Shopping_Day_and_Time_Preferences_of_Malaysian_Hypermarket_Consumers/links/558db49208ae1e1f9bab24e4/Shopping-Day-and-Time-Preferences-of-Malaysian-Hypermarket-Consumers.pdf3. Wholegrain ingrediant to fulfill market demand Inyear 2017, Malaysia was ranked as Asia’s most obese country followed by South Korea,Pakistan and China. Based on the finding of British medical journal, The Lancetexemplified that 49% of women and 44% man in Malaysia considered obese. Our healthminister has advised that the country is in fatness epidemic with almost halfof countries being overweight or obese. Seen overweight and obesity mightbecome serious problems in the country therefore reduce obesity rate are notonly responsibility of Malaysia government.
Today,customers trends are varying the food and beverage market in health and wellness.As consumer demand shifts, the food and beverage manufacturers have theopportunity to develop healthy new products to meet the needs of consumers. Werecommend Carjen start produce instant noodle with wholegrain ingredient toappeal to health-conscious consumers. NEWSTRAUTSTIMES. (2017). MALAYSIANS MOST OBESEREGION. Retrieved from: https://www.
nst.com.my/news/nation/2017/06/246538/malaysians-most-obese-region 4.Technology trendsAn rising number of self-servicekiosk and vending machines are popularity in office building, hostel lobby anduniversity campus in Malaysia provided that to the busy staff and student who donot have time to go out grab a snack. Basically, the vending machines installedin building area with easy to eat item such beverage, cup noodles and snack. The self-service technology arecreating opportunities for Carjen therefore we strongly recommend Carjen installingvending snack machine. The machines that dispense Carjen’s snack product inpublic places like malls, campus and workplace where those can make the most oftheir trips.
These machines are much preferred by people because they offerfood that can easily be consumed and carried around. The advantage using vendingsnack machines allow customer buy products at any time of the day.