About nokia company. Essay

Executive Summary

The engineering in the universe is extremely rapid rated and merely concern who mightA adjust to quick alterations in the electronic market can fight. Technology is perpetually developing. Different companies to present sentiment with more innovativeA merchandises. The clients are given information about the market. They may merely from one company to another company. The challenging is so hard amongst companies.


This assignment will explicate about nokia company. Besides it will exemplify inventions of nokia, analysis of company and selling scheme of nokia. Furthermore it besides will state recommendations about nokia company and value concatenation analysis of nokia company.

Today, in the universe which has high engineering, many people see inventions as an country of their day-to-day life. Inventions such as nomadic phones are expedient and carriable and it is selled in a mixture design, form and coloring material with unlike maps. Nokia is going the directing trade name in the nomadic phone market have with success enlarged their electronic market by wining more than 1,6 billion nomadic phoneA definitions through the universe. They help transport out a chief human demand for societal contact with nokia ‘s responsibility toA contact people. Nokia constructed span amongst people as they are quitre apart. Nokia is the universe manager in the nomadic telecommunication. Nokia began the external market in 2000. theyA made a rise their gross revenues with technologyA of webs and merchandises. They centre on individualized communicating engineering. Nokia innovated engineering to allow peopleA to entree internetA applications, tools and services instantly.they take attention the problemA that the individual said them, construct up the webs system more for wide.so they may enlarge quicker than other industry on electronic market.

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History OF NOKIA

History of nokia Begins in 1895, as applied scientist FredrikA Idestam foundedA a woodA mush factory in southern Finland and began fabricating paper. Because of European industrial endeavor and the development utilizing up of paper and card board nokia shortly become productive. In 1895 Fredrik Idestam handedA A over the reins of the company to his boy in jurisprudence Gustaf Fogelholm. ( http: //www.about-nokia.com/history/ ) The merchandises of nokia were sold on board first to RussiaA after that to the franceA and United Kingdom. The mill of nokiaA appealed an imperative work force and a little residential country developed around it. A community called nokia still exists on the riverside of Emakoski in southern Ireland. The hydroelectricity which the woodpulp factory used appealed the Finnish Rubber Works to establish a mill in nokia. The Finnish Rubber WorksA purchased the bulk of the Finnish Cable Works portions after universe war II. The companies were merged to organize theA nokia Group. ( http: //www.about-nokia.com/history/ ) . When the nokia group was organised, the gross revenues of nokia group as 3 per centum was produced and the nokia electronics supplied occupation forA so many people.

Procedures of nokia rapidly enlarged to different concern countries and merchandises throughout the 1980s. the program was to do it big rapidly in all theirA concern countries. Nokia wasA an of import televisionA maker and in theA Nordic states in 1988. ( hypertext transfer protocol: //www.about-nokia.com/history/ ) . Nokia launchedA its firstA 3G phone which is called nokiaA 6650.

Today nokia is a leader of the universe in digital engineering such asA nomadic phones, radio informations solutions, multimedia terminuss. Success of nokia is reposed on stable invention. Human engineering of nokia is aboutA increasing communicating and seeking new ways to substitute cognition.


Companies in each concern country innovate merchandises. There are competitiveA situationA amongst companies. It creates competitory advantage. CompaniesA are seeking to acquire the better of this in an industry. It can be seen in the nomadic phone market. Nokia has been leader of this market late. But, nokia has so many challengers such as Samsung, sony. The merchandises which is innovatedA are accepted as an advantage and companies might increase the merchandises life rhythm. It is as a merchandise is disintegrating and is being resuscitated. Nokia still holds the largest portion of the nomadic phone market, but its gross revenues and net incomes are dead while those of rival Samsung electronics of Koreas are whizzing ( daft,2007 )

Many organisations would wish to maintain their state of affairs of manager as concern largely assume the attack as being better to direct than adopt. For companies to direct, they should happen any such competition and measure its ferocity and debar acquiring left back.

An abstract from the diary Innovation Implementation: Get the better ofing the challenge by Katherine Klien and Andrew Knight has stated that“In altering work environments, invention is imperative. Yet, many squads and organisations fail to gain the expected benefits of inventions that they adopt. A cardinal ground is non innovation failure but execution failure-the failure to derive targeted employees ‘ skilled, consistent, and committed usage of the invention in inquiry.

Harmonizing toA this accommodation from the diary, it has been discussed that some companies who innovate and extend a trade name excessively far and in the long tally could fallA short. This isA idea as troubled invention. These sort ofA inventions can be seen in nokia. Companies think that merchandise invention is a important consequence. That is why they try to pull off it successfully. Invention is complicated and companies are aided to do it simpler to acquire by oppressing it in to parts on a sample.

There are so many inventions in Nokia engineering. I would wish to speak about nokia 67 00 authoritative. It is a new invention. Nokia has ever brought off to plus bread andA butter phones to their line up. This invention might be used by both concern and insouciant people. Nokia was probably the first one to set up nomadic phones holding bluetooth including colour show with the 6230iA and 6310i. the following 1 is the nokia 6300 authoritative which is similar to the other 1s. But it is small bit better by developing. The sure confect saloon design had a flush computer keyboard and smooth fluxing lines. The manus set is designed such that it weights merely 116g and besides has a much improved battery life of around 5 hours talktime along with the standby clip of around 300 hours. This characteristic is surely considered far better every bit compared to its older versionA which is called 6300. (

hypertext transfer protocol: //www.articleblast.com/Reviews/Products/Nokia_6700_classic_-_a_new_innovation/ )

the bill of fare for this nomadic phone is soA ego generated. Person does non necessitate to acquire an way book. Because this phone has got 5 manner pilotage system. Nokia established the new invention which is 6700. it is described as GSMA quad set French telephone which is enabled withA 3G system. Because of that people can direct and have informations to another people. A°t is fitted out with a 5 megapiksel camera. A°t can be took quality exposures and pictures. A°t has autofocus lens, flash theoretical accounts and LED flashand a committed 4X digital rapid climb power. Normally some nomadic phones Has got restrictions. But, this phone does non hold any restrictions. A°t is increased its capacity of memory to 8 GB as micro SD bit. This is helpful for people. Because one wants to salvage exposures and pictures individual can hive away them without act uponing the normal map of phone. A°t is an usual multimedia participant with RDS FM wireless that can be played some latest vocals and music.


Value concatenation go a known direction ‘s strong analysis tool for strategic planning. Kotelnikov ( 2001 ) defined value concatenation as a high-ranking theoretical account of how concerns receive natural stuffs as input, add value to the natural stuffs through assorted procedures, and sell finished merchandises to clients. Value chainA is a important tool to concern betterment because it adopted the sentiment that harmonizing to Kotelnikov ( 2001 ) “success in digital economic system is the execution of an integrated value concatenation that extends acrossA and beyondA the enterprise”

The bigeminal value concatenation people who take portion in company such as directors, clients workers should manus overA value and enterprise for a common intent.

Nokia is being a leader of nomadic communications engineering. Nokia must transport out value concatenation as a map and a important tool in corporate scheme ofA nokia. The intent of nokia to labor development and sustainability of the wideA mobility industry. A°t enterprises to make people via advanced and user friendly nomadic phones, tools and solutions for imaginativeness.

Forms and manners in an invariably developing merchandise such as nomadic phones are so of import for Nokia. Being in forepart of its rivals and informed with the bear downing demands ofA Nokia ‘s clients is hold nokia in forepart of nomadic industry. Changes in the international concern position can impact the value concatenation of nokia during the following 5 old ages. This is so because of comfoming to bear down and doing indispensable allocation for it is crucialA for nokia. A°t can be thought every bit affair as good value concatenation is non include consisted of the single concern merely. A°t besides concerns to the supply ironss and distribution plants.


Strengths and oppurtunities

The strengths of Nokia are barely forA or few between Nokia company have been the company which winA the European quality awards. The chances in nokia are endless as a environmental leader. The nokia has the advantage of benefits of inventions, peculiarly in the French telephone market. They soon control of so many of the French telephone market. Nokia is about twice that of Motorola. Consequently Nokia brought in the greatest differences in the nomadic phone industry. Nokia showed new ventures adn betterment. Nokia ‘s two top rivals are Motorola and Ericsson.A All three companies offer cellular phones that are technically similar. Further more, indicated that trade name equity is represented by clients ‘ acknowledgment of consistent quality, satisfactory physical properties of the merchandise, and other emotional satisfiers. ( Duffy, J. 2000 )

Furthermore, Nokia has so powerful marque recognition. Nokia nomadic phones have makings more than merely methods of talking such as a manner situaton. This was an reply of consumer satisfaction. Nokia realised thatA the Mobile phones which look smart could be more effectual for people than its techniqual makings outside the people ‘s attention of dependableness and good helping. Therefore, the mobileA phones of nokiaA has become popular. A°t made themA dependable trade name. ConsumersA are seeking nomadic phones because ofA its name. This authorization has resulted it to lift its popularity. Consequently, the organisations expect to acquire this advantage and travel on to better productive and cagey procedures of nomadic engineering. Particularly they expect to acquire an progress from the betterment of their new engineering of phones which continue the 3G engineerings.

Weakness and menaces

A°n malice of Nokia goes on to command in the nomadic phone market, nokia should be cognisant of the lifting challenge in an industry. Which is tightly surrounding on a developed market. The annual gross revenues of nomadic phones is diminishing well. The challenge had risen to cover with this developed market. Nokia must maintain on top of this challenge peculiarly when the Japanese companies attempt acquiring the direct on the betterment of the following coevals phones.

Organizational construction of Nokia

Nokia ‘s organisational construction is fictile and variable, uncessantly hiking invention and organised improvement.organizational programs of nokiaA A alter every bit rapid as the nomadic phone industry alters.A In the nomadic phone industry, a flexible organisational construction is important because the designs appropriate for concern development alteration every bit rapidly as the concern itself. Nokia said that operations outsourcing would be instrumental in assisting operators achieve farther operations expenditure nest eggs and travel off from daily operations of their webs and concentrate on functioning their clients. ( Nordic Business Report, Feb 20 2004 )

Nokia Ventures Organization ( NVO ) launched in 1998 is a good sample of Nokia ‘s fictile organisational structure.A NVO was founded to prove and better emergent sentiments that had the possible to bring forth great sums of revenue.A NVO searches many concern chances and incorporates the executable 1s into Nokia ‘s operating concern. Over the past 15 old ages, Nokia has exited from many concerns which did non suit into its overall programs.

For Nokia, organisational abilities means that holding the accomplishment to

have people jointly capable of working together in a rapidly altering environment

by bettering a new merchandise and taking it to market. It besides implies, holding the people in

the organisation able to work together in an effort to introduce, to answer to consumer

demands, to see the value suggestion and to decentlyA transport out the organisation ‘s


Nokia hasA a powerful dominant civilization, and the marked orientation for a decisional or power base which greatly gravitatesA around the dominant Finn culture.A Deployment of Nokia ability in assorted radio spheres is the trademark of Nokia ‘s present scheme.


  • It should protect itself menaces from its challengers
  • It should be ready speedy alteration in the market which can be ground increasing of costs, speedy obsolescence of nomadic phones, new criterions and regulations
  • A new focal point in client section should be required to maintain its market leading.
  • It should dispute from coming out challengers and as overcapitalized market.
  • It needed concerns and applications humanitarians to fudge committednesss to Nokia platforms due to stiff competition faced outside its dominant market.
  • It faces market impregnation in the industry doing new subscribers to travel down and gross revenues betterment to decline

Share Datas

hypertext transfer protocol: //www.nokia.com/about-nokia/financials/key-data/graphs


To sum up, The Nokia company examined in this assignment comprises the modern fictile planetary organisation that by technological invention and attractive design entreaty moves swiftly via the flourishing radio telecommunication market.A The company is a manager in the nomadic phone concern in the consumer merchandises and one of the chief participants in the concern webs units every bit good. When it comesA to presenting merchandise designA inventions to mobileA device users, nokia is the company against which all others are judged. ( lindholm, keinonen, 2003 ) . ItA innovates the best engineering and dramas of import function in bettering a new criterion for communications to the hereafter. With gross revenues growing and the market size and potency in the hereafter demoing no marks of dropping, Nokia is in a big topographic point to successfully better and maintain its accountant position.A Some dangers could go from the lifting challenge but Nokia ‘s research and powerful trade name acknowledgment because of its design will prolong the company in the limelight for a long clip.


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