1. “Public relations is essentially a communication function, but with the emphasis on the two-way nature of the communications process.
” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 2. “Public relations adalah semua bentuk komunikasi yang terencana, baik itu ke dalam maupun ke luar, antara suatu organisasi dengan semua khalayaknya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian” – (Frank Jefkins disempurnakan oleh Daniel Yadin) dalam buku “Public Relations”3. Public Relations adalah sebuah seni sekaligus ilmu social yang menganalisis berbagai kecenderungan, memperkirakan setiap kemungkinan konsekuensinya, memberi masukan dan saran-saran kepada para pemimpin organisasi, serta menerapkan program-program tindakan yang terencana untuk melayani kebutuhan organisasi dan kepentingan khalayaknya” – The Mexican Statement dalam buku “Public Relations” 4. “Public Relations is about reputation-the result of what you do, what you say and what others say about you.Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.
”- Chartered Institute dalam buku “Effective Public Relations” 5. “Public Relations is concerned with establishing and maintaining mutual understanding (and goodwill) between organizations and particular groups of people (publics). –Book of “Public Relations Principles and Practice” by Philip J Kitchen6. “Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends” – Glen M. Broom dalam buku “Effective Public Relations” 7. “Public relations serves as an intelligence function, analyzing and interpreting trends and issues in the environment that may have potential consequences for an organization and its stakeholders.
” –Book of “Public Relations Principles and Practice” by Philip J Kitchen8. Public relations could be defined as communications with various publics” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 9. “Public relations is concerned with assisting organizations to both formulate and achieve socially acceptable goals, thus achieving a balance between commercial imperatives and socially responsible behavior” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 10. “Public relations is the strategic management of relations between an organization or institutions and its various constituent audiences to affect business outcomes. ”- Book of “PR on the Net” by Shel Holtz