.0 We work together in small teams
0 Company Overview iPay is the digital payment company with a goal to become a pioneer in the electronic payment services industry in Bangladesh and lead the payment industry is vowed to develop a payment platform. Its objective is to build a secure payments ecosystem that people and businesses choose to securely transact with each other online, in stores and on mobile devices. iPay gives people better ways to connect to their money and to each other. iPay provides high value to the safety of people’s financial information and smoothness & ease of use in payment experience. Keeping this fact in considerations iPay is determined to create a safe network of payment for individual and business. iPay will bring a revolutionary changes in payment experience through developing a secured payment platform and providing smooth payment services with state of the art technology. We are a start-up with an extremely team-oriented, creative workplace where every single employee has a voice in the choices we make and the features we implement. We work together in small teams to design, develop, and roll out key features and products in very short time frames.
We strive to maintain an open culture where everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Our team spends hours designing each new feature and obsesses about the smallest of details. iPay has a solid investment portfolio to build, operate and scale the network for Bangladesh and international market.
iPay investors include proven entrepreneurs who are involved in many Banks, financial institutions and high-tech industries in Bangladesh and abroad. The social media is the powerful tool to enrich a large number of potential consumer who have strong interest in the process of digital payment ecosystem. Digital marketing will enlarge the consumer base as the ultimate target for iPay is maximize its uses by the tech savvy consumers, especially the youth of Bangladesh who is acting as the future representative of the Bangladesh around the globe. Page | 142.1 Background of iPay Systems Limited iPay is emerging as the complete payment solution of Bangladesh and beyond. iPay is a secure payment ecosystem that people may choose for their daily transactions.
The transactions in iPay can be performed from mobile devices or personal computers connected to the internet. Using this system, people will be able to exchange money with other iPay members and make payments for purchases, utilities and other services in cashless form. 2.2 iPay Mission and Vision The mission and vision of iPay is to drive a cashless society where people can carry out transaction in fraud free domain under constant vigilance of our Fraud Detection mechanism.
2.3 iPay Services Add Money This service will allow members to add money to iPay Account from their Bank Accounts which have been linked with their iPay account. Withdraw Money This service will allow to transfer money from member’s iPay account to linked bank account. Send Money Members can send money from your iPay account to another iPay member’s account. Request Money This service will allow to request other members to transfer money to members iPay account. Make Payment This service will allow to pay for goods through iPay account to different business accounts registered in iPay Systems. Page | 152.
4 Branding & Marketing initiative The main branding & marketing operations of iPay Systems Limited are: 5. Events: Innovative brand experience by most relevant and potential targeted customers through participation in the software and technology fairs and events taking place around the country. 6. Urban Activation: Powerful brand engagements with the right target group of people creating conviction and desire to use and pay for their goods digitally. 7. Rural Activation: Reaching audience who are beyond all other media. 8. Retail: An impactful reminder of brands at the point of purchase aiming successful sales closing.
9. Digital: Engaging with consumer through the new digital world with the powerful integration of social media like Facebook, LinkedIn, YouTube and Tweeter. 2.5 Area of operation iPay Systems Limited is under the platform of digital payment ecosystem, i.e.
BEFTN regulated by Bangladesh Bank which records every transaction and strictly monitors its authenticity. The business of iPay operates in the field level as well as corporate level in almost all the parts of our country for activation, event related activities and digital related activities and hopes to transform and build a cashless society in Bangladesh. 2.6 The departments working within iPay Systems Limited There are basically nine departments working with iPay. The digital payment platform maintains liaison with all the departments that help to fulfil the requirements of the consumer’s needs and other departments ensure smooth functionality of the organization.
The mission of these departments is to ensure smooth and quality digital payment services to the consumer and to drive a cashless society in Bangladesh. In accordance with these services, the digital payment platform need to increase its brand awareness, increase brand communication reach, provide quality online consumer payment experience and drive them Page | 16to online and physical stores to scan QR code and pay for their desired goods driving the cashless society.